全球广告支出在数字及社交媒体广告的推动下, 将在2024年达到1万亿美元。 Global ad spending set to reach $1 trillion in 2024, driven by digital and social media ads.

预计2024年全球广告支出将达到1万亿美元,这是六年来增长最强劲的一年。 Global advertising expenditure is projected to hit $1 trillion in 2024, marking the strongest growth in six years. 数字广告,特别是谷歌和亚马逊等平台上的数字广告,正在成为高峰,社交媒体广告占2 527亿美元。 Digital ads, especially on platforms like Google and Amazon, are leading the surge, with social media ads accounting for $252.7 billion. 尽管这种增长,线性电视在广告开支中所占的份额继续下降。 Despite this growth, linear TV's share of ad spend continues to decline. 监管挑战和地缘政治紧张对未来增长构成潜在风险。 Regulatory challenges and geopolitical tensions pose potential risks to future growth.