34亿全球游戏家的年产量为1839.9亿港元,但游戏中的广告支出仍然很低。 3.4 billion global gamers generate $183.9bn annually, but in-game ad spending remains low.
WAC媒体的《全球趋势报告》显示,全球博彩观众人数庞大,达34亿,每年产生183.9亿澳元,但是在赛中广告开支仍然很低。 WARC Media's Global Ad Trends report shows a vast global gaming audience of 3.4 billion, generating $183.9bn annually, yet in-game ad spending remains low. 博彩业尽管收入高,却为游戏中的广告提供了“未加利用的机会”,品牌谨慎,依赖创作者内容和电子体育赞助等其他接触点。 The gaming industry offers an "untapped opportunity" for in-game advertising despite its high revenue, with brands cautious and relying on other touchpoints like creator content and eSports sponsorships. 游戏出版商正在着重改进广告货币化,强调需要有证据支持将赌博作为一种广告媒介。 Game publishers are focusing on improving ad monetization, highlighting the need for evidence to support gaming as an advertising medium.