由于数字广告和社交媒体的影响,澳大利亚商业广播公司面临严重的收入危机,从2005年的43%的广告份额到2022年的17%。 Australian commercial broadcasters face a severe revenue crisis, from 43% ad share in 2005 to 17% in 2022, due to digital advertising and social media impact.
澳大利亚商业广播公司正面临着严重的收入危机,其广告份额从2005年的43%跌至2022年的17%。 Australian commercial broadcasters are grappling with a severe revenue crisis, with their advertising share plummeting from 43% in 2005 to 17% in 2022. 数字广告和社交媒体的兴起减少了传统收入来源,导致自2000年以来澳大利亚戏剧开支减少72%。 The rise of digital advertising and social media has diminished traditional revenue streams, leading to a 72% reduction in spending on Australian drama since 2000. 随着政府讨论赌博广告和更广泛的文化影响,澳大利亚商业电视的前景似乎不明朗。 With government discussions on gambling ads and broader cultural implications, the future of commercial TV in Australia appears uncertain.