印度媒体业在数字广告和在线赌博的驱动下, 到2028年将发展到365 000卢比。 Indian media industry set to grow to Rs 365,000 crore by 2028, driven by digital ads and online gaming.

印度娱乐和媒体业预计到2028年将达到365,000卢比,增长率为8.3%的CAGR,大大高于全球4.6%的增长率。 The Indian entertainment and media industry is forecast to reach Rs 365,000 crore by 2028, growing at a CAGR of 8.3%, well above the global rate of 4.6%. 预计广告收入,特别是数字广告收入将激增,互联网广告增长15.6%,达到85 000卢比。 Advertising revenues, particularly digital, are expected to surge, with internet advertising growing at 15.6% to Rs 85,000 crore. 在线赌博和Esports以及OTT平台是关键驱动力,预计增长分别为19.2%和14.9%。 Online gaming and esports, along with OTT platforms, are key drivers, projected to grow at 19.2% and 14.9%, respectively. 改善连通性、广告增长和有利的外国直接投资政策正在促进该部门的发展。 Improved connectivity, advertising growth, and favorable FDI policies are boosting the sector.

December 09, 2024

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