印度数字广告市场每年增长19%, 到2025年达到59,200卢比, 由科技进步推动。
India's digital ad market to grow 19% annually, reaching Rs 59,200 crore by 2025, fueled by tech advancements.
Dentsu的报告强调了印度的数字广告市场,预计每年增长19.09%,到2025年达到59 200卢比。
Dentsu's report highlights India's digital advertising market, expected to grow by 19.09% annually, reaching Rs 59,200 crore by 2025.
增长的驱动力是数字基础设施的进步和Martech的采用,包括提高客户参与和数据管理程度的AI和自动化。
The growth is driven by advancements in digital infrastructure and Martech adoption, including AI and automation for better customer engagement and data management.
报告还指出了整合问题和数据隐私关切等挑战。
The report also notes challenges like integration issues and data privacy concerns.