2025年:美国当地媒体的数字广告超过传统媒体89bn,占广告总支出的52%。 2025: Digital ads in US local media exceed traditional media with $89bn, accounting for 52% of total ad spend.

BIA咨询服务预测2025年美国当地媒体收入为171亿美元,预计2025年数字广告将超过传统媒体,占当地广告总支出(89bn)的52%,而传统媒体的48%(82bn)。 BIA Advisory Services forecasts a $171bn US local media revenue in 2025, with digital ads projected to surpass traditional media in 2025, capturing 52% of the total local ad spend ($89bn), versus traditional media's 48% ($82bn). 这包括无线电数字广告支出增长4.2%至2.9bn,AM/FM广告支出下降1.6%至10bn。 This includes a 4.2% growth in radio digital ad spend to $2.9bn and a 1.6% decline in AM/FM ad spend to $10bn. 该报告还预测,2024年地方政治广告支出将增至11.7bn,增幅为21.3%。 The report also predicts a 21.3% increase in 2024 local political advertising spend to $11.7bn.

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