GroupM预测印度的广告市场在2025年将增长7%, GroupM forecasts India's ad market to grow 7% in 2025, driven by digital, AI, and connected TVs.

GroupM预测印度的广告市场将在2025年增长7%, 达到1.64万亿卢比。 GroupM predicts India's advertising market will grow 7% in 2025, reaching Rs 1.64 trillion. 数字广告现在占总开支的60%,在AI、零售媒体和沉浸科技的推动下,将继续带动增长。 Digital ads, now 60% of total spend, will continue to lead growth, spurred by AI, retail media, and immersive tech. 电视与广告收入预计会在全球增长2%, 连通电视将因其超个性化能力而成为广告首选。 TV and streaming ad revenue, expected to rise 2% globally, will see connected TVs become the top choice for ads due to their hyper-personalization capabilities. 中小企业、房地产和技术/电信等关键部门预计将增长10%左右,而基因性人工智能和数据隐私等趋势将改变营销格局。 Key sectors like SMEs, realty, and tech/telco are forecast to grow around 10%, while trends like generative AI and data privacy will reshape the marketing landscape.