超过40%的年轻中国消费者在2024年的“十一大”购物节期间, 专注于“情感价值”。 Over 40% of younger Chinese consumers focused on "emotional value" during the 2024 "Double 11" shopping festival.

在中国2024年的“双倍11”购物节期间, 年轻消费者中出现了一个显著的趋势, 超过40%的消费者在购买时将“情感价值”放在优先地位。 During China's 2024 "Double 11" shopping festival, a significant trend emerged among younger consumers, with over 40% prioritizing "emotional value" in their purchases. 这一转变被称为“情感经济”,它涉及旅行、赌博、文化活动和收藏品方面的开支,反映了一种摆脱传统奢侈品牌依赖的转变。 This shift, dubbed the "emotional economy," involves spending on travel, gaming, cultural activities, and collectibles, reflecting a move away from traditional luxury brand reliance. Gen Z参与率达到90%,“快乐消费”成为关键主题,表明人们越来越倾向于情感满足而不是物质状态符号。 Gen Z participation hit 90%, and "happy consumption" became a key theme, indicating a growing preference for emotional fulfillment over material status symbols.