中国单日购物节带来1 191亿美元的销售量, China's Singles Day shopping festival has generated $119.1 billion in sales amid changing consumer trends.

中国单日购物节(即11.11)始于10月14日, China's Singles Day shopping festival, or 11.11, began on October 14 and has evolved into a weeks-long event. 截至10月30日,商品总价值达8,450亿元(1,191亿美元),主要由阿里巴巴和JD.com驱动。 As of October 30, gross merchandise value reached 845 billion yuan ($119.1 billion), primarily driven by Alibaba and JD.com. 虽然总体销售增长预计不大,但家用电器、消费电子产品和与大众传媒有关的玩具方面的支出明显增加。 While overall sales growth is expected to be modest, there is a notable increase in spending on home appliances, consumer electronics, and toys linked to popular media. 这一事件反映了消费者向必要、高价值物品倾斜的优先事项的变化。 The event reflects changing consumer priorities towards necessary, higher-value items.