中华青年消费者更喜欢个人化礼品,而不是中国新年的传统物品。 Young Chinese consumers favor personalized gifts over traditional items for Chinese New Year.

1995年以后出生的中国青年消费者正在重塑中国新年购物方式,将个性化、情感上有价值的产品置于传统产品之上。 Young Chinese consumers, born after 1995, are reshaping Chinese New Year shopping by favoring personalized, emotionally valuable products over traditional items. 在道保,超过一半的节日购物者来自这个年轻一代,他们购买了香味礼品盒等物品,配有金质香味和ACG商品。 On Taobao, more than half of festival shoppers are from this younger generation, buying items like aroma gift boxes with gold-themed fragrances and ACG merchandise. 这一转变凸显出一种偏向现代财富和幸运象征的倾向,将传统与当代价值观相结合。 This shift highlights a preference for modern symbols of wealth and good fortune, blending tradition with contemporary values.