在“先买后付”计划的推动下,社交媒体上的购物视频导致大规模购买增加。 Shopping haul videos on social media, driven by Buy Now, Pay Later programs, lead to increased mass purchases.
在“先买后付”计划的推动下,社交媒体上的购物视频导致服装、化妆品和其他商品的大规模购买量增加,Dynamic Yield 报告称,每笔交易的平均商品数量为 10.9。 Shopping haul videos on social media, fueled by Buy Now, Pay Later programs, have led to an increase in mass purchases of clothing, cosmetics, and other items, with Dynamic Yield reporting a 10.9 average number of items per transaction. 平均数字购物车价值已上升至每订单206美元. The average digital cart value has risen to $206 per order. 影响者和购物平台以及算法使在线购物变得无缝,但专家们对BNPL对财务状况紧张的用户的影响表示担忧。 Influencers and shopping platforms, along with algorithms, have made online purchases seamless, but experts raise concerns about BNPL's impact on users with tighter finances.