与Instagram相似的中国社交媒体网站, Xiaohongshu 认为以奢侈品为目标的电子商务销售正在蓬勃发展。 Xiaohongshu, a Chinese social media site akin to Instagram, sees booming e-commerce sales, targeting luxury goods.

与Instagram相似的中国社交媒体平台小红苏正在看到越来越多的电子商务销售,特别是利基产品和高端产品的销售。 Xiaohongshu, a Chinese social media platform similar to Instagram, is seeing growing e-commerce sales, particularly for niche and high-end products. 以追求的生活方式为重点,它吸引了对价格不太敏感的用户,与Taobao和Pinduodou等以贴现为主的竞争者有所区别。 By focusing on aspirational lifestyles, it attracts less price-sensitive users, differentiating itself from discount-focused competitors like Taobao and Pinduoduo. 品牌正在与影响力人士合作进行直播销售, 据预测,到2025年,该平台的电子商务GMV将超过1000亿美元. Brands are partnering with influencers for livestream sales, and the platform's e-commerce GMV is projected to exceed $100 billion by 2025.