Meta的研究显示,印度商业迅速兴旺,社会媒体和“WhesApp”驱动了购买。 Meta's study shows quick commerce booming in India, with social media and WhatsApp driving purchases.

Meta的研究显示,印度的快速商务正在蓬勃发展,90%的受访者知道这些服务,有一半的人每周使用这些服务。 Meta's studies reveal that quick commerce is booming in India, with 90% of respondents aware of these services and half using them weekly. 杂货和个人护理用品最受欢迎,而第2级和第3级城镇则偏爱时装和食品。 Grocery and personal care items are the most popular, while tier 2 and 3 towns favor fashion and food. 社交媒体,特别是Reels和影响力人物,推动发现新产品,而“WessApp”是最佳采购信息平台。 Social media, especially Reels and influencers, drives discovery of new products, and WhatsApp is the top messaging platform for purchases. Gen Z率先采用快速商业,购买健康用品和运动服。 Gen Z leads in adopting quick commerce and buying wellness and sportswear items. UPI是51%的在线购物者的首选支付方法。 UPI is the favored payment method for 51% of online shoppers.