NZ on Air 的调查显示新西兰传统媒体稳定,全球平台放缓,TVNZ-WBD 的 Three 点播增长,Netflix 每日覆盖率下降,YouTube 稳定。 NZ on Air's survey reveals traditional NZ media steady, global platforms slowing, TVNZ-WBD's Three sees on-demand growth, Netflix daily reach drops, YouTube steady.
NZ在Air的“观众何在”调查中显示,新西兰的传统媒体,包括电视和广播,是稳定的,而全球平台的增长速度或下降缓慢。 NZ on Air's "Where Are The Audiences" survey reveals that traditional media in NZ, including TV and radio, are steady, while global platforms face slower growth or decline. TVNZ 和 Warner Bros Discovery 的 Three 在年轻观众中的点播增长。 TVNZ and Warner Bros Discovery's Three see on-demand growth in younger audiences. Netflix的每日访问量从42%下降到38%,而YouTube仍为47%。 Netflix's daily reach dropped from 42% to 38%, while YouTube remained at 47%. 该研究指导了新西兰航空公司的筹资决定和战略,展示了受众的行为和参与。 The research guides NZ on Air's funding decisions and strategy, showing audience behavior and engagement.