澳大利亚人花在服务流上的钱更多, 却少看媒体, 特别是Z Gen Z。
Australians are spending more on streaming services but watching less media, especially Gen Z.
德洛伊特公司的一项研究显示,澳大利亚人花在流动服务上的钱更多,而对整个媒体的关注却较少,每周平均为44小时。
A Deloitte study shows Australians are spending more on streaming services while watching less media overall, averaging 44 hours weekly.
尽管订户增加到每户3.3个,支出增加到每月63美元,但观众人数却减少,特别是在Zen Z,其消费下降了25%。
Despite a rise in subscriptions to 3.3 per household and increased spending to $63 a month, viewership has decreased, particularly among Gen Z, whose consumption has dropped by 25%.
对传统媒体的信任仍然很高,只有28%的人认为AI产生的内容可信。
Trust in traditional media remains high, with only 28% viewing AI-generated content as credible.
社交媒体的使用率也有所下降,人们呼吁限制年龄。
Social media usage has also declined, with calls for age restrictions.