澳大利亚的流媒体订阅量增加了5%,达到523万, 5% increase in Australian streaming subscriptions to 52.3 million, led by Netflix and Amazon Prime Video.
尽管面临经济挑战, 澳大利亚的用户数量仍增至5 230万, 根据Telsyte的研究, 在2024年6月结束的一年增长了5%。 Despite economic challenges, Australian streaming subscriptions grew to 52.3 million, a 5% increase in the year ending June 2024, according to Telsyte's study. Netflix领先,用户620万,其次是亚马逊第一视频480万。 Netflix leads with 6.2 million subscribers, followed by Amazon Prime Video at 4.8 million. 这一增长包括150万用户转向广告支持的计划. The rise includes 1.5 million users switching to ad-supported plans. 在SVOD增长放缓的同时,Britbox等平台和社交媒体视频服务正在扩大, While SVOD growth is slowing, platforms like Britbox and social media video services are expanding, with ad-supported subscriptions reaching 2.5 million.