76%的印度消费者计划增加开放互联网的使用量, 76% of Indian consumers plan to increase open internet usage, reaching 640 million users, per The Trade Desk's report.

印度76%的消费者计划增加开放互联网的使用量, 达到6. 4亿用户, 76% of Indian consumers plan to increase their usage on the open internet, reaching 640 million users, according to The Trade Desk's report "India's Engaged Audience: Why the Open Internet is the New Premium." 这一趋势表明,由于年轻的印度人更喜欢开放的互联网消费内容,因此有机会与宝贵的18-34人口联系起来。 This trend indicates opportunities to connect with the valuable 18-34 demographic, as young Indians prefer the open internet for content consumption. 报告还建议开放的互联网提供更好的接受性,OTT/CTV是最受信任的渠道,驱动广告在这些平台上的增长。 The report also suggests that the open internet offers better ad receptiveness, with OTT/CTV being the most trusted channel, driving ad spend growth on these platforms.