67%的印度新闻订阅者优先考虑可靠的内容，尽管存在高价格和有限预算等障碍。 67% of Indian news subscribers prioritize reliable content, despite barriers like high prices and limited budgets.
谷歌的 Kantar 研究表明，可靠的内容是印度新闻订阅的主要原因，67% 的订阅者认为这是他们的主要驱动力。 Google's Kantar study shows that reliable content is the main reason for news subscriptions in India, with 67% of subscribers citing this as their primary driver. 订阅的障碍包括价格过高、预算有限以及缺乏灵活的付款方式。 Barriers to subscription include overwhelming prices, limited budget, and lack of flexible payment options. 为了利用这一点，出版商应该提供明确的价值主张，简化订阅选项，并使收入来源多样化。 To capitalize on this, publishers should offer clear value propositions, simplify subscription options, and diversify revenue streams. 用户的偏好因语言而异，不同语言组高度重视首选语言的新闻。 User preferences vary by language, with news in the preferred language highly valued across different language groups. 在印度，本地语言和英语新闻消费者对数字新闻内容的付费意愿相当。 The willingness to pay for digital news content is comparable between local language and English language news consumers in India.