Meesho在印度的电子商务客户中,80%是第2级+城镇的大众消费者,这导致ASP采购量低,区域语言使用量强。 80% of Meesho e-commerce customers in India are mass consumers from tier 2+ towns, driving low ASP purchases and strong regional language usage.

Meesho上80%的印度电子商务客户是大众消费者,主要来自第2级和城镇以外的城市,这推动了低平均销售价格(ASP)的购买。 80% of Indian e-commerce customers on Meesho are mass consumers, primarily from tier 2 and beyond towns, driving low average selling price (ASP) purchases. 第4级城镇已成为最常见的重复性购物者,美容和个人护理、电子、家居和厨房以及保健和健身产品都是受欢迎的类别。 Tier 4 towns have emerged as the most frequent repeat shoppers, with beauty and personal care, electronics, home and kitchen, and health and fitness products being popular categories. 在北方邦和比哈尔邦等邦,电子商务增长强劲。 E-commerce growth is strong in states like Uttar Pradesh and Bihar. 当地语言的采用和语音搜索分别增加了162%和40%,反映出客户偏爱区域语言。 The adoption of vernacular languages and voice search has increased by 162% and 40% respectively, reflecting customers' preference for regional languages.