印度的在线电子产品销售在电子商务增长和快速商业扩张的推动下猛增到34%。
Online electronics sales in India surge to 34%, driven by e-commerce growth and quick commerce expansions.
印度消费者越来越多地在网上购买电子产品,网上销售现在占电子产品采购的34%,比去年的32%有所增加。
Indian consumers are increasingly buying electronics online, with online sales now accounting for 34% of electronics purchases, up from 32% last year.
这一转变使销售量从有形商店向电子商务平台转移了大约11 000格罗雷。
This shift has moved about ₹11,000 crore in sales from physical stores to e-commerce platforms.
NielsenIQ预测所有电子产品的在线销售, 包括洗衣机和空调机等大型电器, 到2024年将达到2千赫。
NielsenIQ projects that online sales of all electronics, including large appliances like washing machines and air conditioners, will reach ₹2 lakh crore by 2024.
Blinkit、Zepto和Swiging Instamart等快速商业公司正在扩大其供货范围,以包括厨房和小型电器,进一步推动在线销售的增长。
Quick commerce companies like Blinkit, Zepto, and Swiggy Instamart are expanding their offerings to include kitchen and small appliances, further driving the online sales growth.