印度零售业看到电子商务迅速增长,但77%的人更喜欢商店内购买;商店采用技术适应。
Indian retail sees rapid e-commerce growth, yet 77% prefer in-store buys; stores adapt with tech.
印度零售业正在迅速变化,两年内商业快速增长280%,电子商务市场预计到2030年将达到2200亿美元。
Indian retail is rapidly changing, with quick commerce growing 280% in two years, and the e-commerce market expected to reach $220 billion by 2030.
尽管这一增长,77%的购物者仍倾向于将在线研究与商店内采购结合起来。
Despite this growth, 77% of shoppers prefer combining online research with in-store purchases.
Brick-and-mortar商店,特别是在较小的城市,正在适应数字工具,同时由于快速商业在城市地区提供快速交货服务,徒步交通下降了28%。
Brick-and-mortar stores, especially in smaller cities, are adapting with digital tools, while facing a 28% drop in foot traffic due to quick commerce's fast delivery services in urban areas.
零售业的未来很可能是在线和离线服务相结合,重点是更好地利用技术提高竞争力和客户满意度。
The future of retail will likely be a mix of online and offline services, focusing on better technology use to enhance competitiveness and customer satisfaction.