越南的电子商务市场预计在2024年将超过250亿美元,为数字增长和新条例提供了动力。 Vietnam's e-commerce market is projected to surpass $25 billion in 2024, fueling digital growth and new regulations.

越南的零售电子商务市场预计在2024年将超过250亿美元,比前一年增长20%,使越南成为东南亚第三大电子商务市场,排在印度尼西亚和泰国之后。 Vietnam's retail e-commerce market is forecast to exceed $25 billion in 2024, marking a 20% growth from the prior year and positioning Vietnam as the third largest e-commerce market in Southeast Asia, behind Indonesia and Thailand. 电子商务对国家的数字经济作出重大贡献,推动经济增长和数字转型。 E-commerce contributes significantly to the country's digital economy, driving economic growth and digital transformation. 包括Shopee、TikTok商店和Lazada, 以及Temu和Shein等国际球员。 Popular platforms include Shopee, TikTok Shop, and Lazada, alongside international players like Temu and Shein. 为了应对假冒商品和不受管制的平台等挑战,政府正在提议一项新的电子商务法,以加强监管框架。 To address challenges like counterfeit goods and unregulated platforms, the government is proposing a new e-commerce law to enhance regulatory frameworks.