Moloco的研究显示,移动游戏广告严重针对少数国家,忽略了新兴市场的潜力。 Moloco's study reveals mobile gaming ads heavily target a few countries, missing emerging markets' potential.
Moloco的新研究表明, 移动游戏应用程序市场主将广告支出集中在几个关键国家, 主要是美国, 在拉丁美洲和非洲等新兴市场缺乏潜力。 Moloco's new study shows that mobile gaming app marketers focus their advertising spend on a few key countries, mostly the U.S., missing potential in emerging markets like Latin America and Africa. 研究表明,71%的支出只集中在10个国家,这表明被忽视区域有显著的增长机会。 The research indicates that 71% of the spending is concentrated in just 10 countries, suggesting significant growth opportunities in overlooked regions. 该研究建议扩大营销战略,以利用全球高价值用户。 The study advises expanding marketing strategies to tap into high-value users globally.