腾讯将重点转向内部游戏开发和非常规游戏设计。 Tencent shifts focus to in-house game development and non-conventional game design.
全球最大的视频游戏公司腾讯正在将重点转向开发更多的自研游戏，并减少针对智能手机的大型外国特许经营游戏。 Tencent, the world's largest video game company, is shifting focus towards developing more in-house games and fewer large foreign franchise games for smartphones. 这一战略重点旨在解决与开发大牌西方手机特许经营权相关的微薄利润问题，并通过提供新游戏玩法的利基产品来对抗网易等竞争对手的成功。 This strategic pivot aims to address thin margins associated with developing big-name Western franchises for mobile phones and to counter success of rivals such as NetEase with niche products that offer new takes on gaming. 腾讯将在策略上更加精挑细选，专注于较少的大预算游戏，并在非常规游戏设计上承担风险。 Tencent will be more selective in its approach, focusing on fewer bigger budget games and taking risks on non-conventional game design.