果公司的计划式广告份额增加到51%,而三星和华为的份额则下降. Apple increased programmatic advertising share to 51%, with Samsung and Huawei's shares decreasing.

根据 Pixalate 的 2024 年第二季度报告，苹果在全球移动市场占据主导地位，在程序化广告中占有 51% 的语音份额，同比增长 6%。 Apple dominates the global mobile market with a 51% share of voice in programmatic advertising, up 6% YoY, as per Pixalate's Q2 2024 report. 三星的股份跌到16% 华慧的股份跌到6.3%。 Samsung's share dropped to 16%, while Huawei's fell to 6.3%. 苹果的影响力日益增强,突显了将苹果设备作为节目广告广泛受众目标的重要性。 Apple's growing influence highlights the importance of targeting Apple devices for broad audience reach in programmatic advertising.