西欧的电视市场增长了1%,传统电视在意大利和西班牙保持了性,而付费电视收入由于SVOD转变而增加了5%. 2023 TV market in Western Europe grew 1%, with traditional TV remaining resilient in Italy and Spain, while pay-TV revenue increased 5% due to SVoD shifts.
尽管流媒体服务的兴起,但意大利和西班牙的传统电视仍保持了弹性. The ITMedia Consulting's Turning Digital study indicates that traditional TV in Italy and Spain remains resilient despite the rise of streaming services. 西欧电视市场在2023年增长了1%,但根据通货膨胀调整后下降了5.4%。 The Western European TV market grew by 1% in 2023, but adjusted for inflation, it declined by 5.4%. 受转向SVOD平台的驱动, 付费电视收入增长了5%。 Pay-TV revenue rose 5%, driven by shifts to SVoD platforms. 总体而言,电视广告下降了2.9%。 Overall, TV advertising fell by 2.9%. 虽然传统电视在德国仍然受到青睐，但像 Peacock 这样的流媒体平台在巴黎奥运会期间获得了收视率，凸显了不断发展的媒体格局。 While traditional TV is still favored in Germany, streaming platforms like Peacock gained viewership during the Paris Olympics, highlighting the evolving media landscape.