Rockerbox 发布指南,帮助营销者整合多种计量工具,以提高业绩。 Rockerbox launches guide to help marketers integrate multiple measurement tools for better performance.

Rockerbox推出了 " 统一计量游戏手册 " ,这是帮助市场主衡量和优化业绩的指南,将多触摸归属、营销混合模型和测试纳入单一框架。 Rockerbox has launched the Unified Measurement Playbook, a guide to help marketers measure and optimize performance by integrating Multi-Touch Attribution, Marketing Mix Modeling, and Testing into a single framework. 它有助于建立坚实的数据基础,确定准确的归因,并验证关键业绩指标。 It aids in building a solid data foundation, establishing accurate attribution, and validating key performance indicators. 该手册旨在应对复杂的营销环境、不断变化的消费者行为和隐私条例的挑战。 The playbook is designed to meet the challenges of complex marketing environments, evolving consumer behavior, and privacy regulations.