集体观众收购了BeOp,一个MarTech和AdTech领导者,以扩大市场份额和增强收入增长. Collective Audience acquires BeOp, a MarTech and AdTech leader, to expand market share and enhance revenue growth.
基于观众的表演广告和媒体领导者Collective Audience已经收购了BeOp,一个国际的MarTech和AdTech行业领导者. Collective Audience, an audience-based performance advertising and media leader, has acquired BeOp, an international MarTech and AdTech industry leader. BeOp为集体观众的作品提供了一个独特的、由AI驱动的性能广告和消费者数据平台,将新的行业标准设定为开放网站媒体和品牌的首个对话性性能广告。 BeOp brings a unique, AI-driven performance advertising and consumer data platform to Collective Audience's offerings, setting a new industry standard as the first conversational performance advertising ecosystem for media and brands on the Open Web. 该收购预计将扩大BeOp在美国的市场份额,加快集体观众的创收速度,提高总体收入增长和利润率。 The acquisition is expected to scale BeOp's U.S. market share, accelerate revenue generation for Collective Audience, and enhance overall revenue growth and profitability.