Starbucks任命Tony Yang为中国第一任首席增长官, Starbucks appoints Tony Yang as first Chief Growth Officer in China to combat declining sales.

Starbucks已任命Tony Yang为中国第一任首席增长官, 目的是增加其在竞争市场中的存在。 Starbucks has named Tony Yang as its first Chief Growth Officer in China, aiming to boost its presence in the competitive market. Yang以前拥有数字营销公司Tezign, 在星巴克面临来自当地竞争者的挑战时扮演这个角色, Yang, formerly with digital marketing firm Tezign, takes on the role as Starbucks faces challenges from local competitors like Luckin and Manner, which have led to a 14% drop in comparable store sales. 中国拥有超过7500家商店, 仅次于美国, 是星巴克的第二大市场。 With over 7,500 stores, China is Starbucks' second-largest market after the US.