星巴克把重点从折扣转向新首席执行官的咖啡高级经验 Starbucks shifts focus from discounts to premium coffee experience under new CEO.

星巴克在新的CEO Brian Niccol的领导下, 正在从折扣和促销 转向关注其高级咖啡品牌。 Starbucks, under new CEO Brian Niccol, is shifting away from discounts and promotions to focus on its premium coffee brand. 该战略的目的是,在面临销售下降和价格高企等挑战的情况下,加强经验积累,改善客户服务。 This strategy aims to enhance in-store experiences and improve customer service amid challenges like falling sales and high prices. 该公司将通过广告促销季节性饮料,而不是大范围的假日折扣。 Instead of broad holiday discounts, the company will promote seasonal drinks through advertising. Niccol的领导能力反映了对客户投诉的反应,以及希望通过强调质量来吸引更多的赞助者。 Niccol's leadership reflects a response to customer complaints and a desire to attract more patrons by emphasizing quality.