新西兰计划解除星期日广播广告禁令,以帮助传统媒体。 New Zealand plans to lift Sunday broadcast advertising bans to help traditional media.
新西兰政府计划取消对广播业者在星期日和公共假日的广告限制,目的是在财政上支持传统媒体,并针对数字平台提供公平竞争环境。 The New Zealand government plans to remove advertising restrictions for broadcasters on Sundays and public holidays, aiming to support traditional media outlets financially and level the playing field against digital platforms. 媒体部长Paul Goldsmith提议的这一改变可为该行业产生大约600万美元。 This change, proposed by Media Minister Paul Goldsmith, could generate about $6 million for the industry. 此举承认了观众消费习惯与传统广播的转变。 The move acknowledges the shift in audience consumption habits away from traditional broadcasting.