欧洲零售商重新投资于砖和泥浆商店,以便在电子商务竞争中促进销售。 European retailers reinvest in brick-and-mortar stores to boost sales amid e-commerce competition.

在 Shein 等公司的电子商务竞争日益激烈的情况下，欧洲零售商正在对实体店进行再投资，以促进线上和线下销售。 European retailers are reinvesting in brick-and-mortar stores to boost both online and offline sales amid rising e-commerce competition from companies like Shein. 这一大流行病使人们重新对个人购物感兴趣,为客户提供了更具参与性的经验。 The pandemic has renewed interest in in-person shopping, providing a more engaging customer experience. 零售商正在安装展示室和组装室等功能,以混合实物购物和数字购物,这可以使附近的网上销售量增加20%。 Retailers are implementing features like showrooms and group fitting rooms to blend physical and digital shopping, which can increase nearby online sales by up to 20%.