研究显示微型影响者和人工智能对印度节日购物有重大影响, Study reveals micro-influencers and AI significantly impact festive shopping in India, with regional language ads key for engagement.

印度的节日购物对微型影响者和人工智能的影响越来越大. A study by Meta and GWI highlights the growing impact of micro-influencers and AI on festive shopping in India. 它表明,微影响因素(10 000至100 000名追随者)在推动采购方面可以与宏观影响者一样有效。 It reveals that micro-influencers (10,000 to 100,000 followers) can be as effective as macro influencers in driving purchases. 此外,一半以上的购物者预计今年将增加在线支出,而区域语言广告对于参与至关重要。 Additionally, over half of shoppers expect to increase online spending this year, with regional language ads being crucial for engagement. 报告强调了受电子商务和快速商业趋势影响的不断变化的购物模式。 The report underscores shifting shopping patterns influenced by e-commerce and quick commerce trends.