63.71%的数字互动是中端智能手机 (9000到20000卢比) 的高级产品.
63.71% of digital interactions for premium products in mid-range smartphones (Rs 9,000 to Rs 20,000).
据Bobble AI报告显示,中端智能手机用户 (价值9,000到20,000卢比) 主要搜索优质产品,占数字互动的63.71%.
A Bobble AI report reveals that mid-range smartphone users (Rs 9,000 to Rs 20,000) lead searches for premium products, accounting for 63.71% of digital interactions.
相反,低端用户(低于9 000卢比)占26.41%,高端用户(高于20 000卢比)仅占9.88%。
In contrast, low-end users (below Rs 9,000) make up 26.41%, and high-end users (above Rs 20,000) only 9.88%.
研究结果表明,广告主应关注对奢侈品表现出强烈互动的中端用户,以提高广告活动的效果和触达面。
The findings suggest that advertisers should focus on mid-range users, who show strong engagement with luxury items, to enhance campaign effectiveness and reach.