罗布洛克斯与沃尔玛和阿迪达斯合作推出"品牌体验",与Shopify合作,为13岁以上的用户提供游戏内购物. Roblox launches "The Brands Experience" with Walmart and Adidas, partners with Shopify to enable in-game shopping for 13+ users.
罗博克斯推出"品牌体验"以突出沃尔玛和阿迪达斯等主要品牌的沉浸式案例研究,旨在增强其广告策略. Roblox has launched "The Brands Experience" to highlight immersive case studies from major brands like Walmart and Adidas, aimed at enhancing its advertising strategies. 该平台还与Shopify合作, 让创作者可以在Roblox内直接销售实物商品, 目标是每天的8000万用户. The platform is also partnering with Shopify to enable creators to sell physical goods directly within Roblox, targeting its 80 million daily users. 这一功能不久将推出,2025年初将广泛推出。 This feature will debut soon, with a broader rollout set for early 2025. 购物仅限于美国13岁及13岁以上的用户。 Shopping is restricted to users aged 13 and older in the U.S.