Roblox与Google合作针对Z Gen用户推出新广告, Roblox introduces new ads for in-game rewards, partnering with Google to target Gen Z users.

Roblox已推出新的广告格式, 让玩家可以观看30秒的影片, 以换取游戏中的奖赏, 与谷歌合作扩大广告平台。 Roblox has launched a new ad format allowing players to watch up to 30-second videos for in-game rewards, partnering with Google to expand its advertising platform. 此举的目的是加强Roblox的收入来源, This move aims to enhance Roblox's revenue streams without disrupting gameplay, targeting its large Gen Z audience. 伙伴关系还包括与数据公司合作跟踪广告业绩,帮助完善营销战略,促进与年轻用户的接触。 The partnership also includes working with data firms to track ad performance, helping to refine marketing strategies and boost engagement with younger users.