印度计划以新的广告规则扩大其对直接酒精广告的禁令,惩罚制造商和可能认可名人。 India plans to extend its ban on direct alcohol advertising with new ad rules, penalizing manufacturers and potentially endorsing celebrities.
印度计划宣布新的广告规则, 禁止代售广告及活动赞助给Carlsberg、Pernod Ricard和Diageo等酒类公司。 India plans to announce new ad rules that will prohibit surrogate ads and event sponsorship for liquor companies like Carlsberg, Pernod Ricard, and Diageo. 该国目前禁止直接酒精广告的禁令将扩大,对制造商的处罚将达到60 000美元,对名人可能禁止认可。 The country's current ban on direct alcohol advertising will be extended with penalties for manufacturers reaching up to $60,000 and potential endorsement bans for celebrities. 新规则旨在防止误导广告,并将影响印度450亿美元的酒精市场,按数量计算,印度的酒精市场位居世界第八位。 The new rules aim to prevent misleading ads and will impact India's $45 billion alcohol market, the world's eighth-largest by volume.