豪华游轮 " 银海 " 吸引年轻、富裕的人口,有新船和溢价定价。 Luxury cruise line Silversea attracts younger, affluent demographic with new ships and premium pricing.
银海是一条豪华游轮,成功地吸引了较年轻、较富裕的人口,新船是银起源船和银月船。 Silversea, a luxury cruise line, has successfully attracted a younger, more affluent demographic with its new ships, Silver Origin and Silver Moon. Nova Class 游轮 Silver Nova 和 Ray 拥有现代度假村式设计、名为 SALT 的现代烹饪项目以及吸引 40 多岁和 50 多岁乘客的主题短途旅行。 The Nova Class ships, Silver Nova and Ray, feature modern resorts-like design, a contemporary culinary program called SALT, and themed excursions to appeal to passengers in their 40s and mid-50s. 公司价格上涨反映了目标市场向寻求溢价经验的年轻受众转变。 The company's increased prices reflect the shift in target market towards a younger audience seeking a premium experience.