Outbrain 以 10 亿美元收购了 Teads，形成了一个用于开放互联网和联网电视的大型全流域平台。 Outbrain acquires Teads for $1 billion, forming a large full-funnel platform for the open internet and connected TV.
内容建议公司Outbrain已经以10亿美元购买了技术公司Teads, 创建了开放互联网最大的全网平台之一, 包括连线电视。 Content recommendation firm Outbrain has acquired adtech firm Teads for $1 billion, creating one of the largest full-funnel platforms for the open internet, including connected TV. 合并后的公司将以Outbrain的名义运营,专注于提供"有形成果",如关注,深度参与和电子商务转换,同时与2万名直接广告商和1万多个优质媒体环境的基础合作. The combined company will operate under the Outbrain name and focus on delivering "tangible outcomes" such as attention, deep engagement, and ecommerce conversions, while working with 20,000 direct advertisers and a base of over 10,000 premium media environments. 收购的目的是在开放的互联网和CTV上创建最大的直接供应路径之一,摆脱主要以观点和印象为基础的其他平台参与者。 The acquisition aims to create one of the largest direct supply paths across the open internet and CTV, moving away from other platform players that base value primarily on views and impressions.