营销技术公司Wondrlab获得影响力方平台OPA,以提高其创造经济能力。
Marketing tech firm Wondrlab acquires influencer platform OPA to enhance its creator economy capabilities.
Wondrlab是一家营销技术公司,它收购了OPA,这是印度主要的影响力市场营销平台,标志着其第六个总收购。
Wondrlab, a marketing technology firm, has acquired OPA, a major influencer marketing platform in India, marking its sixth acquisition overall.
将300 000名影响者与500多个品牌连接在一起的OPA将提高Wondrlab在创作经济方面的能力。
OPA, which connects 300,000 influencers with over 500 brands, will enhance Wondrlab's capabilities in the creator economy.
这一战略行动的目的是加强Wondrlab的 " 机会 " 平台,从而在不断变化的形势下,采用更好的数据驱动的营销战略和深化品牌合作。
This strategic move aims to strengthen Wondrlab's Opportune platform, allowing for better data-driven marketing strategies and deeper brand collaborations in an evolving landscape.