ASA 裁定,伦敦交通局制作的伦敦超低排放区 (Ulez) 广告包含误导性污染声明,并非基于实施前后的空气质量测量结果。 The ASA ruled that London's Ultra Low Emission Zone (Ulez) ads made by TfL contained misleading pollution claims not based on pre- and post-implementation air quality measurements.
广告标准局 (ASA) 裁定,宣传伦敦超低排放区 (Ulez) 扩张的广告对污染水平做出了误导性宣传。 The Advertising Standards Authority (ASA) has ruled that ads promoting the expansion of London's Ultra Low Emission Zone (Ulez) made misleading claims about pollution levels. 监管机构发现,伦敦交通局(TfL)提出的说法并非基于该计划实施前后的空气质量测量结果。 The watchdog found that claims made by Transport for London (TfL) were not based on measurements of air quality taken before and after the scheme's implementation. 伦敦交通局的说法是基于计算当前空气质量测量值与“非乌雷兹情景”之间的差异,但没有向听众说明这一点,并且可能会误导他们。 TfL based its claim on calculating the difference between current air quality measurements and a 'non-Ulez scenario', without qualifying this for listeners and likely misleading them. ASA 已告知伦敦交通局和大伦敦管理局,确保未来的索赔与相关证据更紧密地联系在一起。 The ASA has told both TfL and the Greater London Authority to ensure claims relate more closely to relevant evidence in the future.