Carlton & United Breweries发起“Born Cheeky”运动, 以庆祝其硬调柠檬饮料。 Carlton & United Breweries launches "Born Cheeky" campaign for its Hard Rated lemon drink.

Carlton & United Breweries的硬调柠檬饮料发起一场名为“Born Cheeky”的新运动, 由Clemenger BBDO创立。 Carlton & United Breweries' Hard Rated lemon drink has launched a new campaign called "Born Cheeky," created by Clemenger BBDO. 这场运动包括各种媒体的电影和广告, 目的是通过品牌的酒精柠檬前缀来庆祝脸颊行为与乐趣。 The campaign, which includes films and ads across various media, aims to celebrate cheeky behaviors and fun through the brand's alcoholic lemon premix. 营销经理Amy Pollock-Hall说,品牌因其口味和对不同年龄组的吸引力而迅速增长。 Marketing manager Amy Pollock-Hall said the brand has grown rapidly due to its taste and appeal to different age groups.