Bisleri 任命 Aditya Roy Kapur 为新饮料 Bisleri Limonata 的品牌大使，并通过#DoubleTheChill 活动瞄准 Z 世代。 Bisleri appoints Aditya Roy Kapur as brand ambassador for new drink Bisleri Limonata, targeting Gen Z with #DoubleTheChill campaign.

Bisleri International 已任命演员 Aditya Roy Kapur 为 Bisleri Limonata 的品牌大使，Bisleri Limonata 是一种融合了酸橙和薄荷口味的新饮料。 Bisleri International has appointed actor Aditya Roy Kapur as the brand ambassador for Bisleri Limonata, a new drink combining lime and mint flavors. #DoubleTheChill 活动旨在利用 Kapur 在这一人群中的受欢迎程度，使 Limonata 在拥挤的饮料市场中脱颖而出，并吸引 Z 世代消费者。 The #DoubleTheChill campaign aims to differentiate Limonata in the crowded beverage market and appeal to Gen Z consumers, leveraging Kapur's popularity among this demographic. 多层次的推广策略包括电视、数字媒体、户外媒体和OTT平台。 The multi-layered promotional strategy includes TV, digital media, out-of-home media, and OTT platforms.