零售商寄送较小的假日目录,以降低成本,混合印刷品和数码销售品。 Retailers send smaller holiday catalogs to cut costs, blending print and digital for marketing.

零售商正在发送较小的假日目录,以节省邮费和纸费,而诸如Lands' End和Hammacher Schlemmer等品牌则选择品脱尺寸的版本或明信片。 Retailers are sending smaller holiday catalogs to save on postage and paper costs, with brands like Lands' End and Hammacher Schlemmer opting for pint-sized editions or postcards. 尽管向数字化转变,但目录仍然是一个相关的营销工具,以QR码和Promo码为特色,推动在线销售。 Despite the shift to digital, catalogs remain a relevant marketing tool, featuring QR codes and promo codes to drive online sales. 自2006年以来,邮寄的目录数量下降了约40%,但它们仍然提供了实际经验,给消费者留下了深刻的印象。 The number of mailed catalogs has dropped by about 40% since 2006, yet they still offer a tangible experience that leaves a strong impression on consumers.