成人“kidults”在玩具上花费超过 $7B，推动玩具行业专注于怀旧产品。 Adult 'kidults' spend over $7B on toys, driving toy industry focus on nostalgic products.
玩具工业越来越把目标对准从童年开始收集和享受玩具的“儿童”——成人。 The toy industry is increasingly targeting 'kidults'—adults who collect and enjoy toys from their childhood. 例如Mattel、Lego和Hasbro等公司正在恢复传统玩具, 并推出针对人口的新产品, 美国成年人去年在玩具上花费超过70亿美元。 Companies like Mattel, Lego, and Hasbro are reviving classic toys and introducing new products aimed at this demographic, which saw U.S. adults spend over $7 billion on toys in the past year. 这一趋势由怀旧和社会投入所驱动,凸显了游戏对所有年龄的持久重要性,即使成人玩具销售在大流行后仍然强劲。 This trend, driven by nostalgia and social engagement, highlights the enduring significance of play for all ages, even as adult toy sales remain strong post-pandemic.