澳大利亚羊毛创新公司推出"穿羊毛,不要浪费"活动, Australian Wool Innovation launches "Wear Wool, Not Waste" campaign promoting wool's environmental benefits over synthetic fast fashion.
澳大利亚羊毛创新(AWI)发起了“穿羊毛,不是废物”运动,以促进羊毛的环境效益,而不是合成快式的环境效益。 Australian Wool Innovation (AWI) has launched the 'Wear Wool, Not Waste' campaign to promote wool's environmental benefits over synthetic fast fashion. 在前一次运动取得成功之后,它强调羊毛的天然、可再生、生物降解和可回收性。 Following the success of its previous campaign, it emphasizes wool's natural, renewable, biodegradable, and recyclable qualities. AWI CEO John Roberts称这是呼吁消费者和行业重新考虑纤维选择。 AWI CEO John Roberts describes it as a call for consumers and the industry to reconsider fiber choices. 该计划还包括“按面料过滤”，以提高购物中面料成分的透明度。 The initiative also includes 'Filter by Fabric' to improve fabric composition transparency in shopping.