澳大利亚伍尔创新公司为3.69亿美元的营销预算辩护,反对生产者的批评,重点是全球促销。 Australian Wool Innovation defends its $369 million marketing budget against producer criticism, focusing on global promotion.

澳大利亚Wool创新组织(AWI)反对澳大利亚Wool Productors的批评, 为自己的营销预算辩护, 认为基金应该更多地关注生产成本。 Australian Wool Innovation (AWI) defended its marketing budget against criticism from WoolProducers Australia, which argues the funds should focus more on production costs. AWI主席Jock Laurie说,预算分为防御、提高认识和以中国为重点的运动,驳斥5亿多美元开支的主张,将数字更正为3.69亿美元。 AWI Chairman Jock Laurie stated the budget is divided into defensive, awareness, and China-focused campaigns, refuting claims of spending over $500 million, correcting the figure to $369 million. AWI强调全球经济因素和不断上升的剪切成本是挑战,而澳大利亚羊毛种植者协会支持AWI在全球推广Merino羊毛的营销努力。 AWI highlights global economic factors and rising shearing costs as challenges, while the Australian Wool Growers Association supports AWI's marketing efforts to promote Merino wool globally.