Hershey与C4能源合作, 创造健康产品, Hershey partners with C4 Energy to create wellness products inspired by candy flavors for fitness enthusiasts.

Hershey正与C4能源公司合作,通过创造蛋白粉和能量饮料来进入健康市场,这受其标志性糖果口味的启发。 Hershey is entering the wellness market by partnering with C4 Energy to create protein powders and energy drinks inspired by its iconic candy flavors. 合作内容包括基于乔利·兰彻的能量饮料和Hershey奶巧克力和里瑟口味的蛋白质粉。 The collaboration includes energy drinks based on Jolly Rancher and protein powders in Hershey's milk chocolate and Reese's flavors. 这一举措旨在吸引健身爱好者,抵消Hershey传统糖果业销售量下降的影响。 This initiative aims to attract fitness enthusiasts and offset declining sales in Hershey's traditional candy business. 新产品将在美国主要零售商推出, The new products will roll out in major U.S. retailers, starting this month and expanding in October.