Primark在伦敦时装周期间发起一项“Swap shop”倡议, Primark launches a "swap shop" initiative during London Fashion Week, offering to exchange up to five pre-loved items for digital tokens in select UK stores.
普里马克将在英国的精选门店推出首个"交换店"计划, 首次在伦敦开店于9月13日, 恰逢伦敦时装周. Primark is launching its first "swap shop" initiative in select UK stores, starting with a pop-up in London on September 13, coinciding with London Fashion Week. 顾客可以通过Verte App交换最多五件可赎回二手物品的预爱服装,以换取数字象征性物品。 Customers can exchange up to five pre-loved clothing items for digital tokens via the Verte app, redeemable for second-hand items. 该倡议旨在促进循环方式和可持续性,将任何未冲洗的物品捐赠给当地慈善机构。 The initiative aims to promote circular fashion and sustainability, with any un-swapped items being donated to local charities. 该方案引发了关于其真正可持续性影响的辩论。 The program has sparked debate on its true sustainability impact.