出于营销策略,三星将距离吉隆坡苹果商店最近的火车站更名为“三星 Galaxy”。 Samsung renamed the nearest train station to Kuala Lumpur's Apple Store 'Samsung Galaxy' as a marketing tactic.
三星以一种有趣的营销策略回应苹果在马来西亚开设第一家商店。 Samsung responds to Apple's first store in Malaysia with a playful marketing tactic. 随着苹果商店在吉隆坡的首次亮相,三星获得了距离 TRX 购物中心最近的火车站的冠名权,并将其更名为“三星 Galaxy”站。 As the Apple Store debuted in Kuala Lumpur, Samsung secured the naming rights for the nearest train station to the TRX mall and renamed it 'Samsung Galaxy' station. 三星进一步确保访问 Apple Store 的购物者在整个站点都能不断看到三星的广告。 Samsung further ensured that shoppers visiting the Apple Store were constantly encountered with Samsung ads throughout the station.